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PLEASURES: the new streetwear brand on the block


Kurt Cobain's suicide note tee
Obviously, streetwear is a major trend right now featuring sweat suits, graphic tees, and other heavily branded clothing. But with this trend comes a high price tag for seemingly simple (or cheap) pieces, for example paying over $300 for a Supreme shirt without resale inflation. So what do those of us on a budget do in this situation to remain a part of this evolving trend? I might have a solution to your problem, the solution being Pleasures. This new edgy streetwear brand is based in LA and came around in June 2015, since then they have been known for breaking the box of the typical grunge style we see coming back today. Featuring graphics on their Tees that are quite honestly a little disturbing at times, for example: putting Kurt Cobain’s suicide note on a tee, the image of a cigarette put out on a tongue, their Cops Kill T-shirt along with many others. Even though some people might look at this and be skeptical, the creators are just doing what they know. While listening to a podcast with co-founder Alex James, he mentioned that every graphic they put out is like an art project, and he wants to invoke emotion into the clothing. This kind of dedication and thought-provoking design is what the fashion industry needs, and I’m excited to see where this brand goes in the future. Already they have done some major collaborations with brands such as Stance socks (who did a collab with Rihanna) VFiles, and Kuumba (this collab included “pleasures” branded incence). Not only that, they have support from major celebs including The Weeknd, Wiz Khalifa, Kylie Jenner and many more. This is just the beginning for this brand and I suggest you check them out for an affordable, and unique take on the streetwear trend.





Check out their Instagram too, they are always posting cool content!

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