Did you guys see this mysterious Instagram that was uploaded to Gosha Rubchinskiy's page 2 days ago? We're all thinking what does this mean exactly? Well after some research I've found that answer is quite simple, Rubchinskiy simply doesn't want to have to keep up with putting out seasonal collections. This isn't exactly a surprise as lots of other brands are beginning to remove themselves from the fashion month circuits for example Vetements, and Alexander Wang. Demna Gvasalia of Vetements saying “The innovative approach reframes product on the month that it ships, rather than the outdated labels of ‘Resort’ or ‘Pre-Fall,’ giving our customers more relevant and consistent merchandise throughout the year.” I think that this is a route many new brands will opt to do, it only makes sense with the rise of social media. Consumers can view fashion shows in live time from their homes, but have to wait months to purchase the items displayed. By that time the big g...