End of Gosha Rubchinskiy as we know it?

Did you guys see this mysterious Instagram that was uploaded to Gosha Rubchinskiy's page 2 days ago?

We're all thinking what does this mean exactly? Well after some research I've found that answer is quite simple, Rubchinskiy simply doesn't want to have to keep up with putting out seasonal collections. This isn't exactly a surprise as lots of other brands are beginning to remove themselves from the fashion month circuits for example Vetements, and Alexander Wang. Demna Gvasalia of Vetements saying “The innovative approach reframes product on the month that it ships, rather than the outdated labels of ‘Resort’ or ‘Pre-Fall,’ giving our customers more relevant and consistent merchandise throughout the year.” I think that this is a route many new brands will opt to do, it only makes sense with the rise of social media. Consumers can view fashion shows in live time from their homes, but have to wait months to purchase the items displayed. By that time the big guys like Zara will have already ripped off those designs and the trend won't be as strong.

Gosha Rubchinskiy Fall/Winter 2016

Another reason Rubchinskiy decided to stop the release of seasonal collections is to focus on his other skate wear brand Paccbet. The brand recently did a collaboration Carhartt, and Rubchinskiy is hinting at more collaborations in the future for the brand. But fear not, his self titled brand will not be left in the dust. He simply wants his collections to be project based, even hinting at a womenswear line to come.

What are your thoughts on brands removing themselves from the traditional fashion month circuit?

Paccbet x Carhartt

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